An online research and development status quo

An online research and development status quo
Online research with the popularity of the rapid development of up. After 10 years of rapid development, the global online research, has become the first global quantitative research means.
In fact, the online research and development in Asia has a promising future. According to the survey, Asia has the world's largest Internet population, accounting for 35.9% of the total global Internet population. China has 338 million Internet users, 24% of the total Chinese population.
But China from 2005 began to promote online research. Until now, the use of online research in China account for only 3% of the entire market research industry. For China is both a big gap, but also for the market research industry a lot of market potential.
The advantages of online research
Online research can be such a rapid development, which it has advantages over traditional research are inseparable.
1, the cost-effectiveness.
Online research network platform to reduce the expenditure of a lot of field surveys, do not need the construction of some equipment, such as interview rooms, conference rooms, and monitoring equipment.
Additionally, in-line access increasingly difficult, the response rate is low, and have resulted in increasingly higher costs. Online research in the years of development the size of the sample library is ever expanding, the difficulty is far below the line access.
The cost of online research study than the line is much lower.
2, the cycle faster.
Through online research platform, we can real-time editing questionnaires, data collection, and you can collect all available data in the fast cycle. This can help companies understand the market faster, make business decisions.
Research, through such a network, in fact, for the business enterprise is also another form of propaganda. Through the medium of the network, you can make the ideas or new products to market quickly understand and spread.
3, interaction
In the web-based survey, we can use some pictures, logos, audio and video, to participate in the research process in the answer usually between and these stimulate the mutual influence.
We can also allow people to participate in research to try to play to their imagination, to create an ideal product, these views are very effective for the enterprise.
4, a rich and honest reply
In general, the online survey to get a reply, its content line survey to collect much richer, but also real and much more.
This is because the online survey respondents to participate at any time, anywhere, will not be disturbed, usually a relaxed, happy and active with the attitude to complete. Followed through the network, the more liberalized, then answer a few open questions, are willing to speak their minds, he wanted to say out. On line survey, respondents were either eager answered leave, either because the face do not want to speak truth, and so on will affect the quality of the survey.
5, the answer is an unbiased
In traditional research, we require the interviewer to maintain a neutral stance, not in conversation with the respondents to reveal their own views or to guide respondents, suggesting But this phenomenon is inevitable, and therefore make the results were not objective and impartial.
In the online survey, the respondents through the network to participate, not by the interference of the interviewers will not have any guide and implied.
6, without geographical restrictions
Through the network, we can be national, and even multiple countries to carry out research. Respondents at any time, any place to get involved. If respondents answer process suddenly stop it does not matter the next time they re-login can continue to answer.
Traditional line of research by phone and in the form of interviews, often causing distress to the consumer, such as possible to enjoy a good meal when suddenly received a visit telephone, or in the mall when an investigator to intercept, [** Do not release outside the chain. **] Online research to avoid these annoying events, allowing the respondents completely voluntary initiative to participate in research. This has greatly improved the quality and effectiveness of the investigation.
The future of online research
Studies have shown that online research (80%) usually can be larger than the traditional (70%) to cover the target population.
With a growing proportion of Internet population, the use of the network will also continue to expand. Fewer and fewer people will use text, use images, sound systems to acquire data and information, the way people interact more network (such as online communities). All this gave the development of network research provides unlimited opportunities.
In addition, due to technological advances will bring more new products, such as handheld computers, the popularity of mobile Internet, the respondents will be more easy Internet access to complete the questionnaire, the real "anytime, anywhere.撤消修改